Weisstein, Fei L., Pilsik Choi, and Peter Andersen (2019), "The Role of External Reference
Price in Pay-What-You-Want Pricing: An Empirical Investigation across Product Types,"
Journal of Retailing and Consumer Services (ABDC rating: A), 50, 170-178.
Shen, Yingtao, Pilsik Choi, Jin Li, Xin Zhang, and Jidong Han (2019, "How Online Descriptions
of Used Goods Affect Quality Assessment and Product Preferences: A Conjoint Study,"
Journal of Applied Business and Economics, 21 (2), 101-110.
Choi, Pilsik, Michael L. Harris, Kathryn W. Ernstberger, K. Chris Cox, and Carolyn
F. Musgrove (2019), "Strengthening the Competitive Position of Part-Time MBA Programs:
An Exploratory Study on MBA Program Choice Factors and Characteristics of Part-Time
MBA Students," Journal of Education for Business.
Musgrove, Carolyn F., Pilsik Choi, and K. Chris Cox (2018), “Consumer Perceptions
of Green Marketing Claims: An Examination of the Relationships with Type of Claim
and Corporate Credibility,” Services Marketing Quarterly (ABDC rating: B), 39 (4),
277 - 292.
Choi, Pilsik (2017), "Constructing a Balanced View of Profit Structure in Grocery
Retailing: A Field Illustration Using Accounting Profits and Anchor Category Profits,"
Management Research Review, 40(7), 726-744. (Lead Article)
Harris, Michael L., Carolyn F. Musgrove, Kathryn W. Ernstberger, K. Chris Cox, and
Pilsik Choi (2017), "Differential Effects of Marketing Messages in Online Advertising
for an MBA Program," International Journal of Technology and Educational Marketing,
7(1), 15-25 (Corresponding Author)
Choi, Pilsik and Keith S. Coulter (2012), "It's Not All Relative: The Effects of Mental
and Physical Positioning of Comparative Prices on Absolute versus Relative Discount
Assessments," Journal of Retailing (ABDC rating: A*), 88(4), 512-527. (Corresponding
Coulter, Keith S., Pilsik Choi, and Kent B. Monroe (2012), "Comma N' Cents in Pricing:
The Effects of Auditory Representation Encoding on Price Magnitude Perceptions," Journal
of Consumer Psychology (ABDC rating: A), 22 (3), 395-407. [Media Coverage: "Expensive
Accessories on a Price Tag: Comma and Cents," strategy+business, November 2, 2012.]