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Why study Marketing

A degree in Marketing will prepare students to gather and interpret data that provides direction for creative solutions to meet the needs of a company or consumer. This includes design, pricing, promotions, and distribution.

Students will identify and provide solutions for diverse services and develop global market practices. Career interests may include: Market research, Social Media Marketing, Retail Management, and Advertising.

Faculty in this degree program are academically or professionally qualified and routinely publish their research in some of the top academic journals for business. In addition, many act as consultants within the field with decades of real-world experience.

Faculty-led experiential opportunities provide student access to real-world connections and experiences within the field of Marketing. Experiences include: undergraduate research, industry conferences, guest lectures from industry leaders, and community-based learning. The College of Business provides funding and scholarship opportunities for students to participate in community events, conferences, and networking functions. Direct access to the College of Business Career Readiness Coach to help aide in advising, career preparation, and job search.

What will I learn

Sample Course Plan and General Education Requirements

2022 Marketing Sample 4 Year Plan

General Education Core

Alexis Larkin

Alexis Larkin

Marketing major

Larkin has been involved in a number of campus organizations at Austin Peay, including serving as a Govs R.O.W. leader, assisting new students when they enroll in the University, as well as a Govs Ambassador and tour leader, helping prospective students gain the same appreciation for campus as she did as a high school student.

“I’ve made my way here at Austin Peay and I’m so comfortable with my life in Clarksville,” Larkin said. “Because I made the decision to come to Austin Peay, I have so many friends from places I’d never heard of back in Ohio, and I’ve been exposed to so many cultures and different ways of life that I wouldn’t have if I had chosen to stay home for school. “Making the decision to go away for school can be difficult because you have to be comfortable being on your own, but it has been so worth it for me.”