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GOAL 5: COMMUNICATION, BRANDING AND STRATEGIC PLANNING

The institution will unify its communication and branding to tell the APSU story of innovation in student success and achievement as it seeks to broaden the University’s position in the region, state and nation.

 

PRIORITY 5.1 • CREATE A COMPREHENSIVE UNIVERSITY MARKETING AND COMMUNICATION STRATEGY

Objective 5.1.1 – Build strong marketing and brand strategies for areas in the University that are highly visible and/or positively support brand position and enrollment growth strategies

Objective 5.1.2 – Develop a clearly defined and effectively communicated brand position that appeals to local, regional, state, national and international markets

Objective 5.1.3 – Develop strong state and regional media strategies to enhance the recognition of AustinPeay’s faculty, staff, students, alumni and supporters for brand visibility and recruitment efforts

 

PRIORITY 5.2 • ENHANCE ALUMNI ENGAGEMENT AND COMMUNICATION STRATEGIES

Objective 5.2.1 – Increase total number of alumni participating in annual alumni activities and initiatives that establish lifelong relationships and association with Austin Peay

Objective 5.2.2 – Increase alumni relationship and engagement opportunities with APSU’s Career Services Office

Objective 5.2.3 – Increase recruitment and branding efforts (of APSU) amongst the alumni population

Objective 5.2.4 – Increase alumni giving to benefit student success (through scholarships, facility renovation/ additions, etc.)

Objective 5.2.5 – Increase alumni relationships with APSU faculty, staff and academic colleges

Objective 5.2.6 – Increase alumni networking relationships with current APSU students

 

PRIORITY 5.3 • INCREASE NUMBER OF DONORS AND GIVING TO APSU AND THE FOUNDATION

Objective 5.3.1 – Increase, by 100 percent, the number of donors that give annually to the University at each level of giving

Objective 5.3.2 – Increase, by 100 percent, the size of the APSU/Foundation endowment

Objective 5.3.3 – Increase average annual dollars raised by 50 percent

Objective 5.3.4 – Create and communicate a strong fundraising vision and structure for the University and its internal and external stakeholders

 

PRIORITY 5.4 • LEAD AND COMMUNICATE A STRONG STRATEGIC FOCUS FOR PLANNING

Objective 5.4.1 – Increase the visibility of the strategic planning process

Objective 5.4.2 – Create inclusive planning environment with transparent processes

Objective 5.4.3 – Provide annual opportunities for internal and external planning input

Objective 5.4.4 – Provide in-depth feedback to internal and external stakeholders throughout the life of the strategic plan

Objective 5.4.5 – Coordinate the development and maintenance of a University Strategic Plan Metric Dashboard

 

PRIORITY 5.5 • LEAD CAMPUS COLLABORATION FOR ENTREPRENEURSHIP IN CONJUNCTION WITH GRANTS AND SPONSORED RESEARCH

Objective 5.5.1 – Create and facilitate relationships internally and externally for opportunities that will provide external funding for campus expansion efforts and education innovation (e.g. grants and sponsored research, advancement, academic departments)

Objective 5.5.2 – Support the establishment of a Center for Entrepreneurship

Objective 5.5.3 – Facilitate collaborations internally and externally that result in patents for faculty, staff and the University  

Objective 5.5.4 – Reach $5 million in grants and sponsored research by 2020, and then increase incrementally each year to $10 million in grants and sponsored research by 2025

 

PRIORITY 5.6 • BUILD STRONG LOCAL AND REGIONAL PARTNERSHIPS WITH GOVERNMENT, MILITARY, NONPROFIT, EDUCATIONAL, BUSINESS AND OTHER ENTITIES THAT ENHANCE APSU’S MISSION

Objective 5.6.1 – Build strong relationships within the Nashville Metropolitan Statistical Area (MSA)

Objective 5.6.2 – Build strong relationships with the city ofClarksville and Montgomery County governments

Objective 5.6.3 – Expand relationships with Fort Campbell agencies and with services that support Fort Campbell in our community

Objective 5.6.4 – Build strong relationships with nonprofit and educational entities in Montgomery County

Objective 5.6.5 – Build strong relationships with local and regional businesses

 

PRIORITY 5.7 • MAINTAIN A SUCCESSFUL DIVISION I ATHLETICS PROGRAM

Objective 5.7.1 – Develop a culture of achievement and accountability to support highest levels of rules compliance, inclusion, transparency, fiscal responsibility and personal growth for student- athletes, coaches and administration

Objective 5.7.2 – Develop comprehensive athletic-academic programs that provide our student-athletes the necessary resources and tools for success in academics and beyond

Objective 5.7.3 – Develop a quality culture of performance excellence that creates high level athletic performance and achievement to increase championship wins and eligibility for postseason competitions

Objective 5.7.4 – Develop a comprehensive external engagement plan to increase self-generated funding, exposure and awareness